“Its And, Not Or"

Bespoke Hair Color • Modern Extensions • Timeless And On-Trend

Kasthetix Beauty is the beauty division of the Kasthetix lifestyle brand — a salon-studio located in Midtown NYC, dedicated to creating hair that is both timeless and on-trend. We specialize in hair coloring focusing on blondes, 

 dimensional brunettes, natural coppers, rich reds, and premium extensions, delivering results rooted in intention, respect, and meticulous craftsmanship.

Every service is guided by our core values of honesty, transparency, education, and long-term hair health. Clients are welcomed into an elevated, calming space where they feel seen, heard, and supported throughout their experience.

Kasthetix Beauty serves a diverse range of clients — bold, refined, entrepreneurial, creative, traditional, and unconventional — united by a shared value: a commitment to investing in themselves. Safety, dignity, and professionalism anchor every experience.

As part of the broader Kasthetix ecosystem spanning beauty, real estate, and future ventures, Kasthetix Beauty stands as the brand’s foundation: a place where individuality is honored, elegance meets innovation, and transformation becomes a pathway to confidence and opportunity.

Kasthetix Beauty is for the driven, the ambitious, the curious, and the modern —

for those who expect the best and move through the world like they were made for it.

Cassandra is the founder of Kasthetix, she is a fair, strong, feminine, and unshakeable leader— all while making others feel heard and understood. She carries gravitas, not force; authority, not aggression. Cassandra leads by example, guided by emotional intelligence, discipline, results, and a deep understanding of people. Her presence commands respect without needing to demand it — the signature of a leader who stands firmly in her identity.

Cassandra built Kasthetix on her core values:

authenticity, honesty, transparency, respect, boldness, and polish.

These values anchor every decision she makes and every venture within the brand.

Her career began in beauty, where she became known for dimensional brunette work, rich reds, natural coppers, and elevated, low-maintenance color. Clients trusted her because she was transparent, honest, and intentional in educating and guiding them — helping them feel seen, safe, and understood while bringing out who they truly are.

Recognizing she was a business-minded creative with the discipline to build something bigger, Cassandra launched Kasthetix Beauty and rapidly grew it. In just two years, she accomplished what typically takes others a decade: establishing a distinct brand identity, building a loyal client base, and opening her own salon studio in New York City.

As her career evolved, Cassandra expanded into real estate and development, a field she had always planned to enter. Growing up around residential investment exposed her to real estate early, but her ambition drove her toward larger-scale commercial assets. She chose to specialize in multifamily and mixed-use properties, bringing the same standards that defined her beauty career into development — clarity, integrity, accountability, discipline, and intentional execution.

Kasthetix is the brand that unites these worlds.

It is a multidimensional lifestyle brand built on shared ethics, standards, and values that carry across sectors. Beauty and real estate may be different industries, but under Kasthetix they are connected through duality, discipline, elevated standards, and a commitment to improving how people live and show up in the world.

Today, Cassandra leads Kasthetix with a combination of feminine authority, strategic discipline, and creative vision. Her work reflects a simple truth she lives by:

You don’t have to choose.

You get to be both.

You get to be AND.

Kasthetix is the embodiment of that belief —

principled, modern, elevated, and built with clarity and conviction.